The SEO Field Guide for Law Firms Paperback

The SEO Field Guide for Law Firms Paperback

Enter coupon code 5off at checkout for $5 off the list price. (Coupon code only valid on this site.)

$19.99

Enter coupon code 5off at checkout for $5 off the list price. (Coupon code only valid on this site.)
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About The SEO Field Guide for Law Firms

Search engine optimization (SEO) is not one-size-fits-all-especially in the legal field. Law firms operate in a high-stakes, highly comp­et­itive environment where SEO isn’t just about improving rankings; it’s about increasing visibility in a way that respects ethical and legal stan­dards, standards against which nearly no other field is held.

SEO in the legal industry must align with both search engine best pra­ctices and the ethical guidelines outlined by state bar associations.

This book outlines a performance-driven SEO strategy specifically de­signed for law firms. It combines technical optimization, content de­vel­opment, local search vis­i­bility, and analytics-framed within the com­pli­ance standards that legal pro­fessionals must uphold. The goal is to generate measurable, qualified traffic at each stage of the legal buy­ing cycle, support meaningful conversion actions (like con­sul­tation re­quests or phone calls), and enhance your firm’s authority in or­ganic search.

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The Book in a Nutshell
Title The SEO Field Guide for Law Firms
Publication May 19, 2025
Length 123 pages
Target Audience Law firm and legal marketers at law firms with 1 or more offices
List Price $19.99 paperback; $9.99 Ebook
Dimensions Paperback 6″ x 9″
Includes SEO Resources Directory
SEO Glossary

Table of Contents

Why Law Firms Need a Tailored SEO Strategy
What is SEO And Why is it Important?
7 Strategic SEO Tracks for Law Firms
Anatomy of a Search Result
How Does Google Index Your Site?
Aboutness And The Importance Of Meta Tags
Schema: What Is It And How Does It Work?
The Importance of Google Business Profile
Homepage Optimization
Why Image Optimization Matters
Conversion Design and UX Considerations
Website Architecture & Navigation Best Practices
High Value Keywords for Law Firms
Content Strategy Considerations (and Samples)
Content Repurposing & Syndication
Ai and SEO
Job Fit Analysis: Hiring an SEO Specialist
Ethical Guidelines for SEO for Law Firms
SEO Pitfalls and Common Mistakes
Multilingual SEO
What is Accessibility?
Appendix
Sample Legalservices Schema
SEO Resources
Glossary of SEO Terms for Law Firms

 

Weight .75 lbs

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The SEO Field Guide for Law Firms PaperbackThe SEO Field Guide for Law Firms Paperback
$19.99
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